M&A Report: IfOnly, Park Place Dealerships and Takeda Consumer Healthcare In the News
This week, Mastercard purchased the eCommerce platform, IfOnly. Park Place Dealerships has a new owner and Blackstone Group plans on acquiring Takeda Consumer Healthcare.
ReadConsumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.
ReadWhat Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
ReadWho are the Largest Advertisers on B2B Websites Since the Pandemic Began?
COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?
ReadM&A Report: Pype, Connect Tech, and Momenta Pharmaceuticals In the News
This week, Autodesk gained Pype, HEICO made a specialized purchase with Connect Tech and Johnson & Johnson broadened its leadership in immune-mediated pharmaceuticals by acquiring Momenta Pharmaceuticals.
ReadSports are back, but are the advertisers?
Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?
ReadHow the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.
ReadWhere are B2B Event Dollars Going?
B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.
ReadM&A Report: Autocab, HistoryHit and ThousandEyes In the News
This week, Uber Acquired Autocab. All3Media gains history network HistoryHit and Cisco bought network intelligence software company ThousandEyes.
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