• Ad Tech
• Advertising Trends

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

• DTC Brands
• Programmatic Advertising

Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.

• Ad Tech
• DTC Brands
• Programmatic Advertising

From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

• Ad Tech
• DTC Brands
• Programmatic Advertising

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Social Media

TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.

• Ad Tech
• Programmatic Advertising

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.

• Ad Tech
• Programmatic Advertising
• Programmatic TV Advertising
• Social Media

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.