How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

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HIV/AIDS Prescription Drug Advertising: Looking Toward the Future

While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.

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10 CPG Brands That Suddenly Stopped Advertising on Facebook During Q1 2022

Take a look at the 10 CPG brands that stopped advertising on Facebook during Q1 2022.

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Last to the Streaming Wars: Is it too Late for Peacock to Get a Piece of the OTT Advertising Pie?

Peacock helps marketers reach their preferred audiences. Could the least cluttered space in OTT make sense for your media plan?

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22 Categories to Watch in ‘22: Top DTC Advertising Trends

How much did DTC brands advertisers spend this year—and how are the top spenders diversifying their media mixes?

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22 Categories to Watch in ‘22: Top Beauty Advertising Trends

The cosmetic industry has reinforced the adage that it's recession-proof. Which advertisers should you pitch to as we enter 2022?

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22 Categories to Watch in ‘22: Top Consumer Packaged Goods Advertising Trends

As we enter 2022, how are top consumer packaged goods (CPG) companies advertising across media formats? Who are the top spenders?

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22 Categories to Watch in ‘22: Top Consumer Electronics Advertising Trends

With the steady growth in the electronics market, which brands are investing heavily in advertising? See who you should pitch to in 2022.

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22 Categories to Watch in ‘22: Top Casual Dining Advertising Trends

People have returned to casual dining. Which brands are spending big on advertising to bring customers back in 2022?

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