Electric Vehicle Advertisers Are Amped About YouTube
Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.
ReadBeauty Advertisers Decrease Spending But Reimagine Their Strategies
Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.
ReadPrescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
ReadConstruction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.
ReadInterest Rates Are Up; Real Estate Ad Spending Is Down
As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.
ReadTravel Advertisers Are Back in a Big Way
Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.
ReadGambling Advertisers Push More Chips Into Digital and Traditional Ads
Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?
Read2023 MediaRadar Prediction: Food Advertisers Battle Inflation
The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?
ReadMediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year
In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?
Read