New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
Read25 Unique Native Advertising Examples and How to Spot Them [2023 Update]
Native ads offer great messaging for brands and unique inventory for publications. These 25 native advertising examples will show you where to start.
ReadThere’s No Place Like Home: CPG Advertisers Continue to Spend Big on Facebook
All our latest data on how consumer packaged goods (CPG) advertisers are maximizing Facebook Ads—who is investing more, and who is pulling back?
ReadWhich NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
ReadUsed Car Advertisers Respond to a New Market
The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?
ReadInstagram’s New Ad Format: What You Need to Know
Instagram hopes to show ads to users as naturally as possible, reflecting user habits, preferences and interests.
Read5 Patriotic Ads We Love
Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.
ReadCannes Lions 2019: Grand Prix Awards Signal the Future of Advertising
The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective
ReadWhy the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters
The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.
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