Biggest B2B Movers in May

As states reopen, we are starting to see changes in the B2B ad space. Which industries are driving those changes?

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Will A Boost In Domestic Travel Change Tourism Advertising?

Americans are itching to travel again despite health risks. With international borders closed, many will be planning domestic trips. Which advertisers are already responding?

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How Has Shelter-In-Place Impacted Geo-Targeted Ads?

After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?

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How is B2B advertising responding to the reopening of manufacturing?

Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?

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The Most Recent Brand To Turn To Digital: The U.S. Army

In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?

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How B2B Publishers Shift to Online Events

Despite a steep learning curve, virtual events are now here. Read what publishers have learned and how the advertising numbers stack up.

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Will Luxury Automakers See A Sales Rebound Soon?

Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?

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How Has NewFronts Transformed in 2020?

This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.

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Biggest Movers in B2B Marketing After First Months of COVID-19

B2B websites are doing well amid the pandemic. But which B2B players have shifted their online advertising the most between March and April?

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