How COVID-19 Impacted Programmatic Spend in April

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

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B2B Websites Are Doing Well Amid the Pandemic

Much of the economy has been shaken by the spread of COVID-19 — increasing the demand for B2B companies. With these B2B companies competing for attention, they have ramped up their ad efforts. Here, we break down the numbers.

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How COVID-19 Impacts Video Game Advertising

Hobbyists and new gamers alike are using video games as an outlet to get through stressful times. Our team at MediaRadar has seen a tremendous spike in advertising spend in this category. Here, we share the details.

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Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

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How Restaurant and Bar Closures Impact B2B Supply Chains

Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?

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How COVID-19 is Impacting Various Digital Media Formats

As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?

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How 6 B2B Verticals are Responding to Uncertainty

58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.

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How COVID-19 is Impacting Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

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How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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