What Is Programmatic OTT & Why’s it a Must-Have for Brands in 2023?
The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?Read
Ad tech Companies Prepare for a World Without Cookies
Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?Read
Digital Retail Competition is Fierce: How are Brands Winning Customers?
As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?Read
Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?
The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.Read
How are Shipping and Logistics Companies Advertising Amid Port Crisis?
The world's ports are in disarray. As shipping and logistics companies navigate a stressful situation, how are they advertising?Read
How the Pandemic is Influencing Regional Advertising
Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?Read