Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?

The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.

Read

How are Shipping and Logistics Companies Advertising Amid Port Crisis?

The world's ports are in disarray. As shipping and logistics companies navigate a stressful situation, how are they advertising?

Read

The NFL is Making a Comeback

The NFL's regular season is underway. Fans are excited to watch games at home and fill the stands. Revenue is rebounding.

Read

Top B2B Mergers and Acquisitions from Q3

As B2B businesses have bolstered their capabilities, ad buying behavior has changed. Here are the five top B2B M&As from Q3 and how their advertising was impacted.

Read

How the Pandemic is Influencing Regional Advertising

Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?

Read

New Video Games are Here: Who’s Advertising?

August saw many new video game releases. Did top advertising brands line up with popular launches? 

Read

Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

Read

More B2B Advertisers Use Programmatic: How Much Are They Spending? (2021 Update)

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

Read

How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

Read