What Is Programmatic OTT & Why’s it a Must-Have for Brands in 2023?
The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?Read
How Does 5G Impact Mobile Advertising?
2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.Read
Ad tech Companies Prepare for a World Without Cookies
Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?Read
Digital Retail Competition is Fierce: How are Brands Winning Customers?
As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?Read
Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?
The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.Read
How are Shipping and Logistics Companies Advertising Amid Port Crisis?
The world's ports are in disarray. As shipping and logistics companies navigate a stressful situation, how are they advertising?Read
The NFL is Making a Comeback
The NFL's regular season is underway. Fans are excited to watch games at home and fill the stands. Revenue is rebounding.Read
Top B2B Mergers and Acquisitions from Q3
As B2B businesses have bolstered their capabilities, ad buying behavior has changed. Here are the five top B2B M&As from Q3 and how their advertising was impacted.Read
How the Pandemic is Influencing Regional Advertising
Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?Read