“Going” Back to School is Far from Normal: Its Impact on Advertising
Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?Read
Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.Read
Consumer Industries Whose Advertising Went Dark During the Pandemic
Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.Read
What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?Read
Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?
COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?Read