Native Advertising From B2B Brands: A June 2021 Update

Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.

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How Streaming is Promoted Via Ad Tech

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.

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What’s in Store for Returning Events?

In-person events are gearing up, but they won't be 'returning' to normal. What will they look like in a COVID-sensitive world?

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Facebook vs OTT: How do Their Advertisers Compare?

Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.

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Fintech Startups are in Hyper-Growth Mode

Investment into fintech is pouring in. And that is carrying over into the B2B advertising space. Who are the top spenders?

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Are the Programmatic Buyers of the Pandemic Driving Spending?

An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?

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Where are all the Pickles? Restaurant Supply Chains Face Shortages

With the restaurant supply chain out of whack, what advertising numbers are we seeing from the restaurant category in the B2B space?

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Facebook vs TV: How do their advertisers compare?

Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?

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Businesses Hit the Gas on Electric Fleets, But Ad Spending Remains Slow

Businesses have committed to purchasing eco-friendly cars over the upcoming years, but advertising doesn't show it.

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