Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

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A Preview of B2B Advertising in Q4

Here, we share B2B advertising insights that offer context for the spending trends we may see as we enter the final quarter of 2020.

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“Going” Back to School is Far from Normal: Its Impact on Advertising

Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?

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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?

Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.

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Consumer Industries Whose Advertising Went Dark During the Pandemic

Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.

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What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

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Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?

COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?

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Sports are back, but are the advertisers?

Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?

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How the Pandemic is Impacting AdTech

AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.

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