Residential Real Estate Response to the Pandemic

Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.

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Programmatic’s Role in Back to School

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

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B2B Construction Trends in August: Digital Ad Spending

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?

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DTC Beauty Brands Doing Well Amid Pandemic

Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.

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OTT is becoming more important in the media mix

The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?

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Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

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A Preview of B2B Advertising in Q4

Here, we share B2B advertising insights that offer context for the spending trends we may see as we enter the final quarter of 2020.

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“Going” Back to School is Far from Normal: Its Impact on Advertising

Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?

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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?

Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.

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