How are Vaccine Makers and Pharmacies Advertising?

Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?

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Will B2B Brands Stay in Digital?

Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?

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How are Sports Leagues Recovering from Last Year?

Sports are recouping their losses. While they try non-traditional methods, how are the “traditional” advertising trends faring?

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How is Healthcare Spending Shifting with the Latest COVID Surge?

COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.

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Who are the Top Sponsors at the 2021 Olympic Games?

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

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Businesses are Ready: Will There Be a Standard for Future Events?

Which large business events are the latest to announce in-person or hybrid formats? And are hybrid events still looking like they’re here to stay?

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How the Fourth of July Presented a Turning Point in Pandemic Advertising

This fourth of July was one of the first major American holidays in which most people were vaccinated. How did brands advertise differently?

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Restaurant Supply Chains are Unstable: B2B and B2C Spending are Going Different Directions

There is no simple ‘on’ switch to get a supply chain up and running again. As B2B restaurant suppliers scramble to process goods, we're seeing the strain impact advertising numbers.

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Consumers are ready to travel—the industry is still playing catch up

Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?

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