What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

Read

Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?

COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?

Read

Sports are back, but are the advertisers?

Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?

Read

How the Pandemic is Impacting AdTech

AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.

Read

Where are B2B Event Dollars Going?

B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.

Read

Which Consumer Industries are Bringing Their Advertising Back?

While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.

Read

Which Categories are Adjusting Programmatic Spend the Most in July?

COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.

Read

How COVID-19 is Impacting B2B Print Publications

Early in the year, B2B print received less advertising spend than last year. COVID-19 only accelerated that trend. Here, we share the details.

Read

The Facebook Boycott—Did Advertisers Move Their Dollars?

In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?

Read