How COVID-19 is Impacting B2B Print Publications

Early in the year, B2B print received less advertising spend than last year. COVID-19 only accelerated that trend. Here, we share the details.

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The Facebook Boycott—Did Advertisers Move Their Dollars?

In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?

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Review of the First Half of 2020: B2B Ad Dollars Go Digital

This year, trade shows and exhibitions are not taking place—and digital B2B ad spending is growing. Here we share the details.

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How are consumer industries reacting to surging COVID-19 cases?

Consumer industries have had different responses to the rising number of COVID cases. Here are the industries most impacted.

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Checking in on Travel’s Turbulent Ride

With the recent surge in COVID cases, time spent traveling is dropping once again. Here we share how this turbulent ride is impacting travel advertising.

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Fleets Are On The Road and Ad Spending Is Up

Fleets are experiencing uncertainty, but ad spend is clear. Learn how automakers are advertising in the B2B space.

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State of Podcasts Amid COVID-19

At the start of COVID-19, podcasts experienced a slump—but are proving resilient. Here’s the latest on what’s going on in the world of podcasts.

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Driving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath

There aren’t too many certainties this year, which makes executing new strategies difficult. To help, we share the highlights from a panel on Driving Growth in Q3.

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What is the State of Events in July?

Due to instability, hopes of in-person events returning this year are looking grim. What does this mean for event organizers and sponsors?

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