Digital Advertising Takes a Leading Role As Events Go Virtual

B2B marketers have adapted using virtual events and digital advertising this year. Where have the largest shifts in budgets been?

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Political Ad Spend Jumps to New Heights in the Final Month of Election Season

It's election day eve. How much did campaigns spend this year and across which formats?

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Webinar ads on the rise again as events remain virtual

Webinar advertisements dropped in August, likely due to webinar fatigue. However, webinars are still necessary. How are brands responding?

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Halloween Retailers Aren’t Spooked, but Ad Spend is Down

With Halloween just a week away, we take a look at how consumers are approaching Halloween and how ad spend has changed this year.

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MediaGrowth Summit Wrap Up

What did industry leaders at MediaGrowth’s 2020 Summit discuss? Here we highlight major B2B media trends from 2020.

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A Very Weird Start to the Fall Season for TV

Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?

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How is Programmatic Performing on YouTube?

In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?

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Pharmaceutical Ad Spend During COVID-19

As the public waits for a vaccination, the pharmaceutical industry is changing quickly. Its advertising is following along.

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OTT & TV Anywhere Sneak Peak

MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.

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