Consumer Industries Whose Advertising Went Dark During the Pandemic

Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.

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What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

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Who are the Largest Advertisers on B2B Websites Since the Pandemic Began?

COVID-19 forced B2B companies to reallocate event dollars to online advertising. Which B2B industries and companies are spending the most?

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Sports are back, but are the advertisers?

Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?

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How the Pandemic is Impacting AdTech

AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.

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Where are B2B Event Dollars Going?

B2B companies are reallocating their event dollars to digital marketing—but across which channels? Read about the latest trends here.

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Which Consumer Industries are Bringing Their Advertising Back?

While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.

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Which Categories are Adjusting Programmatic Spend the Most in July?

COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.

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How COVID-19 is Impacting B2B Print Publications

Early in the year, B2B print received less advertising spend than last year. COVID-19 only accelerated that trend. Here, we share the details.

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