How Mergers and Acquisitions Are Transforming the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.Read
Discovery+ and HBO Max Merge: What Does it Mean for Advertisers?
How will Discovery+ and HBO Max's recently announced merger impact advertising spending? We look to the data to find out.Read
OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.Read
Hulu Earns $400 Million from Brands: Is it a Smart Ad Buy for you in 2022?
Hulu has been the go-to platform for OTT advertisers, but there are new competitors. Are Hulu ads the best investment for you or your clients?Read
Paramount+ Ad Buys are Growing—Is it a Good Fit for Your Strategy?
Paramount+ ad revenue has been growing steadily. What does this OTT platform offer advertisers and who's buying?Read
Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.Read
HBO Max Aggressively Taking on AVOD—Is it the Right Fit for Your Media Plan?
Unlike the past, HBO Max now has advertising inventory for its premium content. Which industries and brands leverage the young channel?Read