Discovery+ and HBO Max Merge: What Does it Mean for Advertisers?
How will Discovery+ and HBO Max's recently announced merger impact advertising spending? We look to the data to find out.
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Netflix Ads Are Coming—Who’s Going to Buy Them?
Netflix ads are coming. Who's going to buy them? What does it mean for OTT advertising? Here's what we know, and what we can predict.
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OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.
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Hulu Earns $400 Million from Brands: Is it a Smart Ad Buy for you in 2022?
Hulu has been the go-to platform for OTT advertisers, but there are new competitors. Are Hulu ads the best investment for you or your clients?
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Paramount+ Ad Buys are Growing—Is it a Good Fit for Your Strategy?
Paramount+ ad revenue has been growing steadily. What does this OTT platform offer advertisers and who's buying?
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Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.
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HBO Max Aggressively Taking on AVOD—Is it the Right Fit for Your Media Plan?
Unlike the past, HBO Max now has advertising inventory for its premium content. Which industries and brands leverage the young channel?
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3 New Initiatives Taking Programmatic Advertising Higher
MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.
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