Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube
Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.
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Electric Vehicle Advertisers Are Amped About YouTube
Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.
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CPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
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YouTube Ad Spending Rebounds After a Rocky 2022
YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.
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Pharma’s Embrace of Digital Advertising Includes YouTube
Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.
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Podcasts and Online Video Ads Catch the Eyes of NAB Show Attendees
One media's largest annual events—the NAB Show—celebrated 100 years. The big topics this year? Podcasts and online video ads. Learn more in this article.
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3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
In this latest batch of MediaRadar data, we explore how video advertising trends change between YouTube vs. Social Media vs. OTT.
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Wanna Game? Advertisers Are Spending Big on YouTube’s Gaming Channels in 2022
With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.
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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report
In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.
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