Wanna Game? Advertisers Are Spending Big on YouTube’s Gaming Channels in 2022
With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.
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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report
In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.
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YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
Here we take a look at the ad spend of 14 companies who spent over $100mm on YouTube advertising in 2021.
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YouTube Ad Sales: What to Expect from our Latest Trend Report
YouTube seems like it can't be stopped. How are sales growing? Take a sneak peek at the latest data in our latest trend report.
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Instagram’s New Ad Format: What You Need to Know
Instagram hopes to show ads to users as naturally as possible, reflecting user habits, preferences and interests.
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The Most Popular RFPs of Q2 2019
Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.
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Research Insight: Video Ads Are Getting Longer
In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.
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Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?
On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...
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