Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube
Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.
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Electric Vehicle Advertisers Are Amped About YouTube
Electric vehicle advertisers are living up to their untraditional roots by appealing to the YouTube masses. Learn how and why here.
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CPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
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YouTube Ad Spending Rebounds After a Rocky 2022
YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.
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Pharma’s Embrace of Digital Advertising Includes YouTube
Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.
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Wanna Game? Advertisers Are Spending Big on YouTube’s Gaming Channels in 2022
With the rise in YouTube gaming channels (people watched 100B hours in 2020), advertisers are putting their money where the games are.
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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report
In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.
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YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
Here we take a look at the ad spend of 14 companies who spent over $100mm on YouTube advertising in 2021.
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YouTube Ad Sales: What to Expect from our Latest Trend Report
YouTube seems like it can't be stopped. How are sales growing? Take a sneak peek at the latest data in our latest trend report.
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