• Artificial Intelligence

Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?

• Advertising Trends

The U.S. is navigating new agricultural amendments. In the meantime, how are the advertising buying behaviors looking?

This‌ ‌week, Twilio bought Zipwhip to strengthen its messaging capabilities. Etsy acquired secondhand shopping platform Depop and The Middleby Corporation added Novy to its portfolio.

• TikTok

Retail advertisers are expected to spend a huge amount of money on TikTok via influencers or ad placements. How are they currently spending on digital advertising as a whole and other formats?

• Streaming Services

There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?

• Advertising Trends
• B2B Advertising

COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.

This‌ ‌week, Platinum Equity finalized its acquisition of the world’s largest provider of mobility, cloud, platform, and supply chain solutions. Cisco Systems further invested in its event capabilities and Perrigo sold off its Generic Rx Pharmaceuticals business.

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

• Investment Firms

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.