M&A‌ ‌Report:‌ Cooper Tire, Unit 2 Games and Tikkurila In‌ ‌the‌ ‌News‌ ‌

‌This‌ ‌week, Goodyear became stronger with Cooper Tire. Facebook’s gaming cloud platform will offer new experiences with Unit 2 Games. And PPG expanded its paint and lacquer resources by acquiring Tikkurila.

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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?

HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?

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A Programmatic Native Snapshot: January-May 2021

Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?

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Native Advertising From B2B Brands: A June 2021 Update

Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.

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M&A‌ ‌Report:‌ DivvyPay, Nordeus and Hyperx In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Bill.com acquired DivvyPay, video game company Take-Two Interactive invested in the football/soccer market with Nordeus and HP gained Hyperx.

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Hulu Snapshot: Latest Insights

Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you?

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How Streaming is Promoted Via Ad Tech

With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.

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What’s in Store for Returning Events?

In-person events are gearing up, but they won't be 'returning' to normal. What will they look like in a COVID-sensitive world?

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M&A Report: Fyber, ADDitude and General Finance In the News

This week, Digital Turbine invested more in mobile advertising monetization capabilities with Fyber. WebMD will help give ADDitude leverage and scale to better serve people with ADHD. And United Rentals purchased a specialty rental service, General Finance Corp.

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