Vertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
- Advertising Trends
- B2B Advertising
- Consumer Advertising
- Online Advertising
- Print Advertising
- Programmatic Advertising
- Television Advertising
- Video Advertising
The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
Brand Safety: What is the Agency Telling Your Client?
In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.Read
Building Trust Beyond the CMO: Find Your Internal Champion
After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?
Most likely, they'll talk about it - they'll tell others within their company about it.
They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.
That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.
If that belief is not spurred within the right person, however, an agency pitch could be for naught.
MediaRadar 2018: Moving Forward with Frontier Capital
With the new year comes exciting news!
Earlier today, MediaRadar announced a new growth equity partnership with Frontier Capital.
MediaRadar Native Roundup: January 2018
Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.Read
Advertising Mergers and Acquisitions: December 2017
At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements. Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.Read
Understanding Programmatic: Choosing your Price Floor
While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.
In our previous posts, we did our best to simplify the process of programmatic advertising.
We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.
If you’ve yet to read those posts, we suggest that you start there before reading any further.
After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"
That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.