Manufacturers Try to Keep up with Surging Demand
Manufacturing could drive economic recovery. Growing revenues don’t always mean bigger ad spend. Which brands are the biggest opportunities?
ReadM&A Report: William Hill, RealPage, and Inphi In the News
This week, Caesar Entertainment invested more in sports betting by acquiring William Hill. Thoma Bravo gained real estate data analytics company RealPage. And Marvell Technology and Inphi Corp. merged under the Marvell name.
ReadHow Does Hulu Compare to Fox?
Fox expects ad revenue to soar in the upcoming years. Why is it betting big on Tubi and how do its advertisers compare to Hulu?
ReadDTC Advertisers are Changing Up Their Programmatic Spend
As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?
ReadHow Commercial Real Estate is Recovering
What trends are shaping commercial real estate and what does that mean for ad sales reps?
ReadM&A Report: Sqreen, Beautycounter, and Loyal 9 Cocktails In the News
This week, Datadog gained Sqreen, The Carlyle Group became the majority stakeholder in Beautycounter, and Diageo expanded its spirits-based RTD portfolio with Loyal 9 Cocktails.
ReadHow Do Disney’s Hulu and ABC Compare?
Hulu is positioned to quickly surpass ABC in advertising revenue. How does Disney use the two separate entities for advertising?
ReadMedia & Entertainment: 5 Top Increases in Spend
Week of April 12, 2021: Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
ReadTop Beauty Advertisers Using Programmatic
The pandemic forced the beauty industry to go digital-first. Which brands invested the most in programmatic?
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