3 New Initiatives Taking Programmatic Advertising Higher
MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.
Read4 Sales Call Planning Tips: Ad Tech Companies
Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.
ReadVertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
ReadThe predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.