NFL Opening Weekend: Big Spenders and Ratings
Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.
ReadYouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.
ReadTop DTC Brand Ad Spend in 2018-2019
Direct to consumer brands may no longer be new, but their sustained growth is not in question either. DTC brands continue to both bring in more revenue and spend more on advertising across channels.
ReadInstagram’s New Ad Format: What You Need to Know
Instagram hopes to show ads to users as naturally as possible, reflecting user habits, preferences and interests.
Read5 Favorite Commercials in 2019 So Far
Our top 5 standout television commercials of 2019 so far, and why we love them.
Read5 Patriotic Ads We Love
Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.
ReadCannes Lions 2019: Grand Prix Awards Signal the Future of Advertising
The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective
ReadOur Takeaways from TV’s 2019-2020 Upfronts
Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.
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