• Advertising Trends
• Native Advertising
• Snapchat
• TV Advertising

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

• TV Advertising

The first half of 2018 has shown a number of positive trends for television’s position in the advertising industry. Advertisers continue to spend at a fairly high rate. On top of that, there have been a number of new trends and ad formats coming up over the horizon, and with it, so have many new advertisers. Here are 6 top new TV advertisers.

• Advertising Trends
• TV Advertising

To innovate and maintain the same pace as other evolving ad formats, the television industry has made a number of notable strides. One of the largest strides to rise to the surface recently has been the incorporation of addressable television advertising. Let’s take a look at the many benefits that make addressable TV advertising one of the most prevalent trends in the industry.

• TV Advertising

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

• TV Advertising

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• TV Advertising

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

• Advertising Trends
• TV Advertising

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

• Advertising Trends
• TV Advertising

For Philadelphia Eagles fans, New York Giants fans, and everyone that dislikes the New England Patriots, Super Bowl LII was quite the treat. The game itself was terrific - high-scoring, intense, and the underdog came out on top.