Facebook vs. Snapchat: What’s Next for Third-Party Distribution?
VideoInk—Last week MediaRadar hosted a panel titled, "Facebook vs. Snapchat: What's Next For Third-Party Distribution?" where top experts in media and advertising came together to discuss Facebook's News Feed tweak and how publishers are handling third-party distribution in the aftermath.
ReadHow Refinery29 uses its editorial staff to stand out for advertisers
Digiday—To stand out in a crowded field of women-focused publishers, Refinery29 has shown advertisers an increased willingness to offer up access to its editorial staffers.
Read19 Companies Where You Can Start Your Career Off Right
The Muse—Are you new to the workforce and eager to start your career off with a bang? Look no further than these 19 companies.
ReadMediaRadar Wins GOLD in the 2018 Stevie® Awards for Sales & Customer Service
Las Vegas, Nevada—February 24, 2018—MediaRadar was presented with a GOLD Stevie® Award for Front-Line Customer Service Team of the Year - Technology Industries, in the 12th annual Stevie Awards for Sales & Customer Service.
ReadAnswering publisher questions in the wake of the Facebook algorithm changes
Digital Content Next—Facebook's recent newsfeed algorithm changes have left publishers with a lot of questions. Many who relied heavily on Facebook and other third-party distribution sites find themselves needing to look elsewhere.
ReadSnapchat Ad Length: The Average Video Ad is 8 Seconds Long
OnlineVideo.net—Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that the average Snapchat ad length is eight seconds.
ReadReport: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
Marketing Land—Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and BuzzFeed — between November 2017 and January 2018, according to advertising intelligence platform MediaRadar.
ReadAds.txt Adoption Continues Its Steady Growth
eMarketer—Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
ReadWhat is Snapchat’s place in the marketing mix?
The Drum—In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits into the mix.
ReadHow Brands Are Behaving On Snapchat
MediaPost—What’s your competition up to on Snapchat? Sure, swiping around the app can offer some clues, but MediaRadar took a more methodical approach by analyzing the activity of 397 brands from last November through this past January.
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