The Surprising Stats Behind the Decline in Print Ads this Year

Of the 87,000 advertisers that stopped placing print ads so far this year, only 8% are running digital instead. So what happened to the other 92%? Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press.

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27 Companies We Love

The Muse—Want a career you love with a company you love even more? We can’t blame you. Fortunately, we have just the list to get you started. From awesome cultures and amazing offices to brag-worthy perks and plenty of room for career growth, there’s no shortage of things to appreciate about the 27 companies we’ve rounded up here. Need proof? Check them out for yourself. We love to say, “We told you so.”

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2018 Print Advertising Is In Decline, But Advertisers Not Moving to Digital

Mr. Magazine — “You asked what happened to the 20,400 print advertisers who stopped buying print?” Todd Krizelman, CEO, MediaRadar, writes, the results are definitely surprising!

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YouTube CEO: ‘It’s critical that we’re on the right side of history’

CNNMoney — YouTube CEO Susan Wojcicki says it's "critical" that the company is "on the right side of history" as it addresses the controversy over inflammatory and extremist videos on its platform.

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‘They’re racing to forgive and jump back in’: Advertisers are falling back in love with YouTube

Business Insider — With Facebook facing heat over the Cambridge Analytica scandal over the past few months, YouTube has largely remained under the radar. But don't confuse being out of headlines with being inactive.

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Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Marketing Land — The new ads will be exclusive to Snapchat's Shows content - the platform's premium TV-like video produced by entertainment studios and TV networks.

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What LittleThings Would Do Different if It Had a Second Chance

VideoInk — After Facebook changed its algorithm at the beginning of the year, no one was impacted as heavily as digital publisher LittleThings. The company invested heavily in producing content for the platform with the expectation that the return would be just as large.

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Highsnobiety experiments with a multimedia vertical stories format

Digiday — Highsnobiety has rolled out a tiled vertical video feature that looks and works like the stories format popularized by Snapchat and Instagram. Highsnobiety’s mobile site currently features vertical stories about the British music collective House of Pharaohs, the limited-edition New Balance 990 sneaker and a look at a new creative campaign from the hatmaker New Era.

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RockYou Media Relaunches ‘LittleThings’ Site

MediaPost—On February 28, viral website LittleThings posted its last piece, stating that would be its last day of business. The website, which saw much of its traffic come from Facebook, had become the first victim of the social network's algorithm change, which de-prioritized posts from brands and publishers.

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‘It’s certainly never going to end’: How Chase polices brand safety on YouTube

Digiday—Unlike most marketers, Chase put its money where its mouth is. A little over a year ago, shortly after The Times of London published a report on ads appearing on YouTube videos posted by extremists, JPMorgan Chase refused to spend a dime on the world’s largest video platform for the next six months.

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