• Award

New York, NY - June 7, 2017 - MediaRadar is honored to be recognized as one of Mogul’s Top 100 companies for Millennial Women to Work.

Mogul is an award-winning platform for women worldwide that enables them to share their voice, exchange information, and access knowledge. To create this ranking, Mogul compiled results from an extensive two-year process of interviews, research, and employee surveys.

• Award

New York, NY (June 12, 2017) Today, MediaRadar was named a 2017 SIIA CODiE Awards Finalist for Best Sales Enablement Platform!

The Finalists acknowledged represent the best products, technologies, and services in software, business, and information technology. SIIA CODiE Finalists are determined by senior executives, analysts, media, consultants, and investors in business technology who evaluate assigned products in the first round. SIIA members vote and select the winners in late July.

• Advertising Trends

Mashable - Well, that didn't last long.

Nearly half of the American brands that made a show of pulling their ads from YouTube over placements on extremist videos in March have resumed advertising on the platform, according to tracking firm MediaRadar.

The firm says six of the thirteen of the major companies—General Motors, Johnson & Johnson, Nestle, AT&T, Verizon, and Walmart—ran YouTube ads at some point last month. 

• Advertising Trends

Los Angeles Times - It has come to feel like a weekly, even daily occurrence. Following a media firestorm, usually related in some way to President Trump, advertisers face calls to sever ties with the company at the center of the outrage du jour, or else suffer a publicity crisis.

In the days leading up to Megyn Kelly’s interview with Alex Jones, activists are demanding advertisers dump the NBC broadcast, claiming the show is giving a platform to the pro-Trump host of Infowars. The Web-based video and radio network has been criticized by many as a promoter of conspiracy theories, including repeatedly suggesting the shooting that killed 26 people at Sandy Hook Elementary School in Newtown, Conn., in 2012 was a hoax.

• Native Advertising

DCN - The sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters of all digital ad revenue by 2021. Similarly, according to our own MediaRadar analysis, native adoption and demand are extremely high. An average of 610 new advertisers use custom content each month. Demand is exploding as native’s impact among consumers – providing a unique ad experience compared to traditional display – has also grown considerably.

• Online Advertising

Digiday - Advertisers can talk all they want, but at the end of the day, giant video platforms are hard to resist.

Although a slew of advertisers made a fuss about pulling their ads off YouTube, many ads from these brands are still popping up there. And ad spend on YouTube has remained pretty stable, according to ad-tracking firms Pathmatics and MediaRadar.

AdWeek - Reuters called this past year “the year the media became the headline” in the release of its Tomorrow’s News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May of this year to discuss advertising, awareness and perception of other news websites.

The Washington Post- The number of advertisers on the alt-right site Breitbart.com has dropped 90 percent in recent months, from 242 in March to 26 in May, according to data from MediaRadar, a New York firm that tracks online advertising. Among those that continue to advertise on the site include a gentleman’s club in Northern Virginia, a golf resort near the coast of Spain and the conservative foundation Judicial Watch.

• Insider

Fast Company -Before Mark Zuckerberg created The Facebook, and even before Tom Anderson of MySpace was a household name, there was Todd Krizelman and Stephan Paternot. In 1994, the two Cornell University students founded Theglobe.com–a sort of proto-Facebook that let users publish their own content and find friends with similar interests–out of their Ithaca dorm room. Less than four years later, The Globe issued an IPO and saw their share price jump from an initial $9 to a high of $97 before the trading day was over.

• Advertising Trends

Buzzfeed - On Monday morning, Breitbart News fired staffer Katie McHugh, following a series of incendiary weekend tweets broadcast in the wake of the London Bridge terror attack. On Saturday evening, as word of the incidents spread across social media, McHugh tweeted that "there would be no deadly terror attacks in the U.K. if Muslims didn't live there." Her comments reportedly offended a number of Breitbart staffers, according to a story published by CNN.