• Native Advertising

Native Advertising Institute - In a previous post, Douglas Karr asked, What is Native Advertising? In the article, Douglas featured our latest infographic detailing the entire native advertising technology landscape. This infographic contains 272 companies that touch native in some way.

To discover all of these companies I scoured the Internet and viewed hundreds of websites. The task was daunting and tedious. The result was the below infographic. For a thorough understanding of the methodology deployed and definitions used please see the original unveiling here.

• Native Advertising

MediaShift - In September of 2013, the late David Carr, skeptical of the burgeoning native advertising tactic that was back then “all the rage,” wrote a column titled “Storytelling Ads May Be Journalism’s New Peril.” Three months later, the Times jumped into the fray.

Today the company boasts a fully-fledged content marketing arm, T Brand Studio. Adam Aston, vice president and executive editorial director of the Studio, said when it was first launched, there was a sense of anxiety among the Times’ newsroom, as well as advertisers, that the content they created wouldn’t be up to par with its editorial content.

• Native Advertising

Digital Content Next - Demand for native campaigns and content has never been higher. Thousands of advertisers are purchasing native ads each month, many for the first time. As native adoption and demand have exploded, formats have also broadened – from native “editorial” to programmatic native and beyond.

With so much complexity in this area, how are today’s top publishers defining and committing to native? That internal definition guides their strategies and approaches to working with partners, brands and agencies. It also helps shape the content they feature within their publications.

• Advertising Trends

FOLIO - Sales experts from HIMSS Media, NewBayMedia, and Northstar Travel Group share their thoughts on growing media sales.

In a sales environment that pits niche publishers against ubiquitous tech giants, media companies have one big advantage: direct relationships with both audiences and vendors. Whether a niche B2B publisher, or an association media team, growing sales prospects is about giving clients access to your devoted audience.

But how can you tell who will bite? We asked three sales experts from across the media spectrum, to find out how they appeal to big spenders, while growing the reach of their ad teams. 

• Native Advertising

DMN - Today's companies have much more to sell today than just their core products and services. They want to sell content; high-value, high-quality content. And consumers are open to that content, so it's no surprise that so many marketers have turned to native advertising as a way to break through the cluttered digital advertising space.

We've covered much of the expansion and viability of native advertising at DMN, but there are a couple of trends worth noting right now.

• Insider

Forbes - Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more revenue than ever before with insights that deliver the specific strategy for what will maximize the return. Essentially the guessing game and the shotgun can be tossed out in lieu of the ability to hit the bull’s eye in terms of which brands to go after and what message to deliver.

• TV Advertising

The DRUM - Key Findings:

• Amazon and Netflix had the strongest digital presence over the past two weeks, running on 72 and 56 sites respectively. Amazon’s most advertised show was Bosch while Netflix pushed Stranger Things the hardest.

• Native Advertising

MediaPost - Native advertising will account for over half of all display advertising revenue in 2017, according to a new forecast from eMarketer, with a growing proportion of this revenue coming from channels other than social media platforms, including media and publishing Web sites.

Overall native advertising spending will increase 33% from a total of $16.21 billion in 2016 to $22.09 billion in 2017, eMarketer predicts, with a further increase of 28% forecast for 2018, when the total will rise to $28.24 billion.

• TV Advertising

Broadcasting & Cable - MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze and utilize the data.

The company says its TV Share of Market Report, a new capability, will enable network sales and research executives to be able to track and compare total ad spend by network, track and compare commercial minutes by advertiser and by program, daypart, genre, and product categories.

• Native Advertising

eMarketer - Executive Summary

With native display ads expected to account for more than half of all US digital display media ad spending in 2017, it’s clear that such formats are becoming an essential part of the ad toolkit. Advertisers will spend $22.09 billion on native this year alone.