Third of publishers still falling foul of FTC native ad guidelines
BizReport - MediaRadar's research found that demand for, and adoption of, native advertising continues to rise. Approximately 610 new advertisers adopt the format each month, usually as part of digital packages rather than as a standalone campaign.
However, of the thousands of ads reviewed by MediaRadar from nearly 13,000 brands, 37% of publishers were found to be flouting Federal Trade Commission guidelines on native advertising and were not clearly labeling native ads as paid-for content.
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Native Ads Still on Trial
MediaPost - A new study by ad insights and intelligence company MediaRadar points to lingering disenchantment with native advertising, a mode of advertising that seems to separate people into fixed and angry philosophical camps.
The new report observes that many advertisers seem--or maybe, “seemed”--eager to try native. It was the next big thing. But one they do/did, lots of them don’t want to go there again. The MediaRadar research says two-thirds of the advertisers that try native advertising don’t come back for seconds.
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MediaRadar Report Reveals 37 Percent of Publishers Not Native Compliant
Mobile Advertising Watch - MAW was briefed by MediaRadar this week on its fresh study which reports on native advertising trends in 2016. “Leaders and Lessons in Native Advertising” — the result of analysis of thousands of native ads from 12,965 brands — reveals that 37 percent of digital publishers are still not native compliant.
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Report: Nearly 40% of Publishers Don’t Comply With FTC’s Native Ad Guidelines
MediaPost - NativeInsider - A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The study, conducted by MediaRadar, a cloud-based ad sales intelligence platform used by 1,600 publishers, examined native ad trends in 2016. It analyzed thousands of unique native ads from nearly 13,000 brands over the course of 2016.
Study: Native ads remain non-compliant for 37% of publishers
Dive Brief:
- Research from MediaRadar made available to Marketing Dive on thousands of native ads from 12,965 brands found that 37% of publisher websites were not compliant with Federal Trade Commission guidelines.
- The FTC guidelines were released in December 2015 and at that time only 29% of publisher sites were compliant so while non-compliance is still high, the number of compliant websites increased 119% year-over-year.
Publishers Flout FTC Rules On Native Disclosures
MediaPost - The Federal Trade Commission has issued a number of guidelines for native advertising, intended to maintain transparency by ensuring consumers know the ads are paid marketing and not editorial content.
These disclosures may decrease the effectiveness of native ads, leading many publishers to ignore the rules.
Well, that’s one possible interpretation of the findings of a new study by MediaRadar, which found that 37% of publishers weren’t complying with the FTC rules on disclosure in 2016. That’s a big improvement over the previous study, when 61% of publishers were non-compliant, but there’s no denying large numbers of consumers may still be being deceived — and you can’t help wonder if some of it’s on purpose.
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One In Three Publishers Don’t Follow The FTC’s Native Guidelines
AdExchanger - Thirty-seven percent of publishers fail to properly label their sponsored content to comply with the FTC enforcement policy issued in December 2015, according to MediaRadar. The ad sales intelligence firm scanned sponsored content ads from 12,000 brands over the course of 2016.
The numbers may look bad, but they actually represent progress. When the FTC released the native ad guidance at the end of 2015, MediaRadar found that 71% of publishers didn’t comply. Over the past year, the majority have taken steps to fall in line with the consumer watchdog agency’s guidelines. As for the rest?
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A Third of Publishers Don’t Comply With FTC Rules for Native Ads, According to MediaRadar
AdWeek - Each year, more outlets follow the regulations.
As native ads and sponsored content become more prevalent, the FTC has increased the number of regulations to help publishers and influencers navigate what’s fair to their audiences.
According to a new study from MediaRadar, 37 percent of publishers are “not native compliant.” While the study does say that more and more publishers every year are becoming more native compliant, more than a third of them have still yet to modify their practices.
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High Value Placements and Rich Media Ads, Led By Mobile and Video, Soar in B2B in 2016
SIIA - While advertisers in many B2B categories appeared to consolidate the number of B2B media sites they advertised on in 2016, several verticals saw advertisers buying more high value placements and more rich media advertising, according to the MediaRadar Digital Placement Score report (click on the chart for a larger view).
The MediaRadar Digital Placement Score is a composite tally that weights advertising across multiple digital media formats to determine the size of an advertising investment. MediaRadar uses a weighted algorithm to account for site size (unique daily visitors), positioning, campaign duration, frequency and type of ad unit to estimate the size of a campaign.
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23 Simple Daily Rituals These Executive do Every Day, no Matter What
Inc - One thing the highest achievers have in common? A steady dose of discipline.
Study high achievers and you'll find the recipe for success is fairly consistent and includes hard work, perseverance, as well as a willingness to take risks and learn from failure. A steady dose of discipline doesn't hurt, either. Take it from these executives who share their words about the daily habits that helped them get to the top and stay there.
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