Facebook to start testing mid-roll video ads
CYNOPSIS - Good morning. It’s Tuesday January 10, 2017 and this is your first early morning digital briefing.
Yahoo Finance has reported that Brick and Mortar retail stores like JC Penney, Sears and Macy’s were taking a hit with online holiday shopping options like Amazon and Jet.com. As the holiday season kicked off, MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at the advertising of eight large retailers. MediaRadar, which shared its data with Cynopsis Digital, found that only Target increased its advertising in print, online and TV from October – November 2016 vs. the same time last year.
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Retail Holiday Sales Rise, But 2017 Won’t Be Rosy For All
AdvertisingAge - Don't be fooled by rosy retail holiday sales reports. It's true that the sector finished well, but not everyone benefited—e-commerce was hot and there were pockets of strength among retailers like Gap and American Eagle. But the performance of department stores was weak, and some analysts are predicting multiple bankruptcies in the specialty sector by the end of the year.
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Why Uncertainty Means Just One Thing To Entrepreneurs: Opportunity
Forbes - The biggest threat to business confidence, growth and prosperity is economic uncertainty; at least that’s what the business media headlines would have us believe. They have described business confidence as fragile, and further weakened by a lack of resilience, the result of numerous issues, including Brexit, a slowing of Chinese growth, and the Trump factor. Without confidence born out of certainty, businesses cannot plan. Really? That wasn’t the impression I was given by a number of entrepreneurs who see uncertainty as anything but a bad thing. In an uncertain business world, one thing is certain; entrepreneurs will find a way to turn that uncertainty to their own advantage.
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Medium Pins The Perp: Ad-Supported Publishing
AdExchanger - Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday, Medium laid off a third of its staff, a total of 50 people.
CEO Ev Williams explained that the sponsored content model offered only “incremental improvements on the ad-driven publishing model,” in a blog post Wednesday. And Medium doesn’t want to be part of that system – the “broken system is ad-driven media on the internet,” he said.
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The Turbulent State (And Future) Of Native Advertising
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[A]List Marketing - Native advertising, although not a new concept, is struggling to find its place in a time of fake news, distrust of the media and strict FTC regulations. As consumers crave authentic information on the internet, brands are investing in native ads with mixed results.
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Amazon’s holiday dominance solidified by last-minute shoppers
CNBC - A last-minute push in orders made through Amazon's Prime Now service helped the online retailer recover the ground it lost to bricks-and-mortar competitors earlier in the season and maintain its dominant market share from the 2015 season.
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Agency entrepreneur Gary Vaynerchuk buys women’s lifestyle publisher
MarketingDIVE -
- In what's the latest sign that marketing and publishing roles are converging, agency entrepreneur and co-founder of VaynerMedia Gary Vaynerchuk has acquired PureWow, a digital publisher geared toward Gen X and older millennial women, as reported by The Wall Street Journal. Terms of the deal were not disclosed.
Native ad renewal rates disappoint
MarketingDIVE -
- MediaRadar reports that native ad renewal rates from 2016 hit only 33%, with 20% of advertisers using the format posting renewal rates below 20%, according to MediaPost.
Amazon Increased Holiday TV Ad Spend by 76 Percent
Response Magazine - SEATTLE – Amazon increased spending in linear TV ads by 76 percent and digital by 224 percent – the biggest increases in each area year-over-year, according to The MediaRadar Trend Report, which examined holiday advertising spend among major retailers between October and November 2016.
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What’s NOT going to happen in 2017
Digiday - It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017.
We’re going the other way.
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