How Publishers Pivoted to Meet FTC’S Native Guidelines
A year after the FTC’s ruling, how many publishers are compliant?
Amazon quadruples the number of shows they are marketing
The Drum - For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here's the chart and full analysis.
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Netflix continued to lead in OTT marketing in October
The Drum - Found Remote has been partnering with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
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Has America Abandoned Diplomacy For The Offensive?
We’re on the precipice of the most hotly contested and personally inflammatory U.S. Presidential election in history. This election has abandoned politically correct statements for outrageous accusations. It seems our Republican and Democratic candidates have accepted verbal abuse as commonplace.
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The Five Stages of Screwing Up
MediaRadar had been growing at a steady clip and was about to launch a big new product. This was 2010, and the then-4-year-old company, which helps clients like The New York Times target advertisers, had created a tool to identify media buyers. “But instead of us taking a year to build it from scratch, we paid a third party that specializes in providing this exact data,” says CEO Todd Krizelman. It seemed like the right move at the time. But then the bad news started rolling in…
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Six Things We Know About Native Advertising
It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. At MediaRadar, we’re now not just tracking native ads, but also studying how native is bought & sold, and are coming to a view of what is best practice. Posted below are some of our key findings.
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Trends in Primetime Programming: June – September 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at advertisers that are on both national TV and YouTube. Here’s what they found:
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Trends in Primetime Programming: Sept. 11- Oct. 24, 2016
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at auto advertising on Sunday Night Football from September 11 through October 24. Here are their key findings:
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The Promise and Peril of the Custom Banner Ad
The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats.
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MediaRadar’s Approach: Intelligence. Advice. Impact. Commitment.
New technologies have changed the way we do business. Companies have been forced to adjust to meet the rapid demands of a complex marketplace.
Advertising sales is no exception – the process of selling is harder than ever. Marketers are strategic when determining which formats they value. Not surprisingly, publishers have numerous products to sell, but need to know what is valued by the advertiser. Sales managers must easily see where their team is winning or losing deals, determine the size of the market, uncover new growth opportunities and deploy resources accordingly.
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