• Consumer Advertising
• Native Advertising

New York Post - Some sobering news from the native advertising front, which many legacy publishers are looking to as a digital life raft.

Native ad renewal rates for 2016 were only 33 percent, according to Todd Krizelman, CEO of the ad-tracking firm MediaRadar.

• Predictions

Digital Content Next - The ad ecosystem continues to evolve at a breakneck pace. This velocity can be challenging for publishers who are trying to keep-up with the latest innovations. So, what will 2017 look like? What are the key developments publishers will face?

At MediaRadar, we spoke with our clients and pulled data from our platform to help make sense of it all. With that in mind, here are three critical trends publishers need to consider as we head into the New Year.

EContent - MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association’s ongoing series of industry analytics and research reports. MediaRadar’s B2B ad sales data will also be leveraged by Connectiv for its annual Business Information & Media Summit. 

Magazines Canada - The signs are all there: it’s cold and the days are short, people are dashing to and fro chasing the evasive presents and ingredients they must find, and everyone’s pushing things off their desks and on to yours in preparation for the holidays… that’s right: it’s officially the Listicle Season.

MediaRadar’s ad sales data will enable Connectiv’s research for members

NEW YORK, NY—December 13, 2016—MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for leading and emerging content, data and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association’s ongoing series of industry analytics and research reports. MediaRadar’s B2B ad sales data will also be leveraged by Connectiv for its annual Business Information & Media Summit.

• Consumer Advertising

The Drum - For November, Amazon was heavily promoting the return of Mozart in the Jungle, while Netflix, The Crown. Here is the full analysis.

• Advertising Trends

Talking New Media - TORONTO, Ontario — December 7, 2016 — MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. With the partnership, MediaRadar will provide in-depth digital and print advertising sales intelligence for the association’s content initiatives, trade events, and more.

• Advertising Trends

Canadian Magazines - Magazines Canada has allied itself with the advertising intelligence platform MediaRadar to provide the trade association with in-depth digital and print advertising sales information to its members and to use in its projects, from content to events.

• Insider

Will provide Canada’s top magazine association with digital & print ad sales intelligence

TORONTO, ON—December 7, 2016—MediaRadar, the leading advertising sales intelligence platform, today announced a partnership with Magazines Canada, the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. With the partnership, MediaRadar will provide in-depth digital and print advertising sales intelligence for the association’s content initiatives, trade events, and more.

• Consumer Advertising
• Digital Advertising
• TV Advertising

B&C - Thanks to the growing strength of online/mobile digital content, today’s ad sales teams have to be keenly knowledgeable in detecting and recommending the right media mixes to their advertising clients.

The reason is that linear (broadcast) TV is no longer the knee-jerk Gold Standard solution for reaching consumers. In particular, hard-to-reach Millennials are more likely to be found on their internet connected computer and smartphone screens, rather than perched passively in front of HDTVs.