• TV Advertising

The Drum - For the beginning of February, Netflix took the lead.

KEY FINDINGS:

• Hulu’s most widespread advertising was focused on The Path, which ran on 21 networks and 30 websites. Amazon, on the other hand, concentrated their efforts on The Grand Tour, which ran on 13 networks and 21 websites.

• Programmatic Advertising

[A]List Frontline Marketing - This week, we take a look at how haptic feedback may increase brand excitement, dispel a common myth about millennials on social media and dish details on how ad blocking may actually improve the way advertisements are made.

• TV Advertising

The Drum - For the beginning of February, Hulu and Amazon were in the lead. Here's the chart and full insights.

KEY FINDINGS:

• Advertising is down across the board, with Go90 and SeeSo not advertising at all, and MotorTrend On Demand only advertising one show on one network.

• Native Advertising

AdExchanger - Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before.

But competition for this prized demographic is tough. The space is crowded with other digital startups, including Refinery29, with its $500 million valuation and $125 million in funding, and PopSugar, which has raised $46 million. Each publisher is making its own plays against storied women’s magazines like Glamour and Cosmopolitan.

• Native Advertising

DCN - For many advertisers, programmatic native feels like the Holy Grail. It brings the transactional efficiency, audience targeting and scale of programmatic to in-feed native units that match the look and feel of a publisher’s content. Additionally, publishers benefit by simplifying native ad sales, with instant access to demand sources through programmatic exchanges. Programmatic native offers real benefits to both sides – buyers and sellers.

• TV Advertising

Cablefax - Even if you don’t care about the on-field action Sunday, chances are the ads will pique your interest. Cox is among companies with Super Bowl spots, airing a commercial for its Panoramic WiFi in San Diego. MediaRadar did its own analysis of the top TV ad spenders for the 2017 NFL postseason, putting Ford, AT&T and Verizon at the top of the list.

• TV Advertising

Cynopsis - 

Good morning. It’s Monday February 6, 2017 and this is your first early morning briefing.

The top NFL playoff ad spenders this year were Ford, AT&T, Verizon, General Motors, Anheiser-Busch, Geico, McDonald’s, Toyota, Yum! Brands and Nationwide, reported MediaRadar.AT&T, Geico, Yum and Nationwide were new to the top 10 list, while Fiat Chrysler, Nissan,Apple and Best Buy dropped off.  AT&T had the biggest increase, up 281 percent versus last year.

• TV Advertising

Yahoo Finance - The story of the NFL this season was all about television ratings. Viewership fell throughout the regular season, even after the election, and ended down some 8% on average.

That drop had an impact on advertiser spending in the NFL Playoffs in January, according to new data from MediaRadar. Of last year’s top 10 biggest playoff advertisers, eight lowered their ad spend for this year; four of them (Nissan, Fiat Chrysler, Best Buy and Apple) dropped out of the top 10 entirely. Only GM and Ford raised their spend.

Wireless Week - Super Bowl 51 is set to kick off on the turf in Houston this weekend, but U.S. wireless carriers have been facing off on a field of a different kind: your TV screen.

All four Tier-1 carriers will likely have creative ad spots run during the Big Game, but some also cranked up spending during the NFL postseason playoffs.

Data from MediaRadar indicates AT&T put the pedal to the metal this year, not only jumping into the top 10 playoff advertisers by spending level, but passing rival Verizon to take the number two seat. The carrier was not in the top 10 advertisers last year, the report indicated, but ratcheted up its spending by 281 percent over 2016 levels for the event.

• Native Advertising

Native Advertising Institute - In a Q&A with MediaRadar CEO Todd Krizelman we ask how programmatic native can overcome its low penetration despite a surge in adoption in 2016.

The use of “three letter acronyms, fancy industry lingo and terminology that are sometimes used incorrectly” doesn’t exactly make programmatic native accessible, as one expert puts it.

Put simply it’s a way to promote and distribute content in a form that blends in seamlessly with the surroundings and the platform it appears on.

But in 2016 programmatic got it’s breakthrough as the new “MediaRadar Trend Report” shows.