• Advertising Trends
• Programmatic Advertising

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

• Cookies

While the ad tech industry faces a time of experimentation, how are advertisers spending on programmatic? Who are the top spenders?

• Ad Tech
• Digital Advertising
• Programmatic Advertising

As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?

• Programmatic Advertising

Programmatic buying grew among B2B brands last year. How strong is this trend holding up? Who are the top buyers?

• eCommerce

Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.

• Investment Firms

As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.

• Programmatic Advertising

New antitrust legislation advanced to a new stage. Will these new bills change the way that "Big Tech" brands invest into programmatic?

• DTC Brands
• OTT Advertising
• Programmatic Advertising

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

• Programmatic Native

Last year programmatic native surged amid the pandemic. And we predicted that growth to continue into 2021. How’s that prediction holding up?