• Ad Tech

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.

Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?

• Ad Tech
• Advertising Trends

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

• Ad Tech
• Advertising Trends

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

• Ad Tech
• Artificial Intelligence
• OTT Advertising

The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.

• Ad Tech

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.