Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?
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M&A Report: Junkin Media, Grail and Kindred at Home In the News
This week, Trusted Media Brands became the owner of Junkin Media. Biotech company Ilumina brought on cancer diagnostics firm Grail, but faces a challenge from the FTC. And Humana acquired the remaining shares of Kindred at Home, making it the largest provider of home healthcare services in the U.S.
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How Covid-19 is Impacting the TV Industry
As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?
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Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative
Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?
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M&A Report: Crunchyroll, Toll Brothers and Peer5 In the News
This week, anime streaming experienced a mega-merger between Sony and Crunchroll. Toll Brothers purchased StoryBook Homes to expand in Las Vegas Real Estate. And Peer5 joined Microsoft.
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M&A Report: E*TRADE Advisor Services, McGraw Hill and Victoria’s Secret In the News
This week, Axos Financial acquired E*Trade Advisor Services (EAS), Platinum Equity finished buying McGraw Hill and Victoria’s Secret gained independence.
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How Does Robinhood’s Advertising Stack Up Against Other Investment Firms?
How is Robinhood advertising, and how does it compare to other investment firms?
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How are Vaccine Makers and Pharmacies Advertising?
Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?
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Will B2B Brands Stay in Digital?
Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?
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