The Podcast Market is Steaming Ahead—and Ad Spending is Along for the Ride
As listeners and creators flock to podcasts, tech companies are moving quickly to make room for advertising opportunities.
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How do “Big Tech” Brands Invest in Programmatic?
New antitrust legislation advanced to a new stage. Will these new bills change the way that "Big Tech" brands invest into programmatic?
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M&A Report: Hyperconnect, Somethin’ Else and GrubHub In the News
This week, Match acquired Hyperconnect, Sony Music Entertainment made a big investment in podcasts and Just Eat Takeaway finalized GrubHub acquisition.
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Consumers are ready to travel—the industry is still playing catch up
Travel is experiencing a rapid rebound, but it's hard to keep up with consumer demand. Has ad spending returned just like passengers have?
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The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?
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M&A Report: DivvyPay, Nordeus and Hyperx In the News
This week, Bill.com acquired DivvyPay, video game company Take-Two Interactive invested in the football/soccer market with Nordeus and HP gained Hyperx.
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How Streaming is Promoted Via Ad Tech
With the uber-crowded over-the-top (OTT) landscape, streaming services need to stand out. And as they do this, they're increasing their programmatic ad spend.
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What’s in Store for Returning Events?
In-person events are gearing up, but they won't be 'returning' to normal. What will they look like in a COVID-sensitive world?
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