Programmatic’s Role in Back to School
Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?
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Who Buys Premium Programmatic Formats?
The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?
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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
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What Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
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Which Categories are Adjusting Programmatic Spend the Most in July?
COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.
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Programmatic Advertising in the First Half of 2020
In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?
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Biggest Movers In Programmatic In May
In April, we saw a drop in programmatic spend, but now that initial slump has rebounded. Who is driving the growth? Here we share our insights.
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How COVID-19 Impacted Programmatic Spend in April
May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.
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How COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.
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