• IGTV
• Video Advertising
• youtube

On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...

• TV Advertising

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

• Sales Tips

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

• Advertising Mergers and Acquisitions

• TV Advertising

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

• Snapchat

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

• Agency

Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.

• TV Advertising

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

• Agency

One of MediaRadar’s key focuses is agencies – helping them uncover their best opportunities, identify the right people to contact, build stronger relationships, and win more business. That’s why we closely follow changes in the agency landscape. Let’s take a look at this week’s highlights.