Facebook Advertising in 2021: What to Expect from Our Upcoming Trends Report
How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.
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OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.
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How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022
A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.
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HIV/AIDS Prescription Drug Advertising: Looking Toward the Future
While prescription drug advertising has remained relatively stable, we see a different story when looking at recent digital ad spend for HIV/AIDS treatments.
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10 CPG Brands That Suddenly Stopped Advertising on Facebook During Q1 2022
Take a look at the 10 CPG brands that stopped advertising on Facebook during Q1 2022.
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Last to the Streaming Wars: Is it too Late for Peacock to Get a Piece of the OTT Advertising Pie?
Peacock helps marketers reach their preferred audiences. Could the least cluttered space in OTT make sense for your media plan?
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22 Categories to Watch in ‘22: Top DTC Advertising Trends
How much did DTC brands advertisers spend this year—and how are the top spenders diversifying their media mixes?
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22 Categories to Watch in ‘22: Top Beauty Advertising Trends
The cosmetic industry has reinforced the adage that it's recession-proof. Which advertisers should you pitch to as we enter 2022?
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22 Categories to Watch in ‘22: Top Consumer Packaged Goods Advertising Trends
As we enter 2022, how are top consumer packaged goods (CPG) companies advertising across media formats? Who are the top spenders?
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