• Advertising Trends
• Video Advertising

In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.

• Advertising Trends

Thanksgiving has arrived. It’s turkey time! And for us, that means it’s turkey ad time.

• Advertising Trends

We’ve carried our tune for quite some time now, but as Q4 comes to a close, so does our song. We’ve reached the finale of our 12 Ads of Christmas blog series!

Along the way, we’ve highlighted ads from 11 different industries. Today, we’re taking a slightly different approach.

For the first time, we can present MediaRadar’s “12 Ads of Christmas” in its entirety, and together sing in preparation for the holiday.

So, cue the music:

Hulu has been the go-to platform for OTT advertisers, but there are new competitors. Are Hulu ads the best investment for you or your clients? 

• Podcast Advertising

What does podcast advertising actually look like? In this post, we use MediaRadar data to assess how advertising fits in with the average podcast.

• Advertising Trends

Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging the state’s traditional Democratic dominance.

TikTok faces congressional pressure and the media battle ensues.  One couldn't be blamed for noticing that a social media giant in the digital space has come to traditional, broadcast media in the last few months.

• Advertising Trends
• OTT Advertising

Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.