This week, Twitter acquired CrossInstall, AbbVie expanded its portfolio with Allergan and CyberArk paid cash for IDaptive.

• Automotive

Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?

• NewFronts

This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.

• B2B Advertising
• Supply Chain
• Travel

B2B websites are doing well amid the pandemic. But which B2B players have shifted their online advertising the most between March and April?

This week, Accenture gained Callisto Integration. Intel purchased Moovit, positioning itself to compete with Waze, an Alphabet-owned company. Zoom responds to security issues provoked by COVID-19 by acquiring Keybase.

• Advertising Trends
• Beauty Advertising
• Consumer Advertising

Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.

May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.

• B2B Advertising
• B2B Websites

Much of the economy has been shaken by the spread of COVID-19 — increasing the demand for B2B companies. With these B2B companies competing for attention, they have ramped up their ad efforts. Here, we break down the numbers.

This week, Dribble expands with Creative Market. Nvidia grows with Mellanox Technologies and Twin River Worldwide Holdings, Inc. diversifies across eight states.