• Ad Tech

COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.

• B2B Advertising
• Restaurants
• Supply Chain

Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?

This week, Fox finalizes its purchase of Tubi, CloudGenix is acquired by Palo Alto Networks and Cornerstone OnDemand gains Saba software.

• Ad Tech
• Native Advertising
• Streaming Services
• Video Advertising

As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?

• B2B Advertising
• Insurance
• Webinars and Digital Marketing

58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.

This week, Novelis gets a thumbs up to move forward with Aleris, Avira is acquired by Investcorp and the North American Speedo brand is reunited with its global counterparts.

• Consumer Media
• Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

• Ad Tech
• Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

• B2B Advertising
• Webinar

With the cancellation of events and trade shows this year, B2B webinars have become even more prominent in the marketer’s playbook. Here, we share the data we uncovered related to the recent spike in B2B webinars.