Taylor Swift’s NFL Appearances Could Drive Billions
Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.
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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?
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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance
The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.
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Programmatic Advertising in 2023: Who’s Buying and Why It Matters
Programmatic spending continues to dominate digital ad space. Find out which advertisers are leaning into ad tech and why it matters.
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Exhibitor Events Trends: Forging Connections, Insights, and Brand Visibility
In a fast-paced digital era, where virtual interactions dominate the day-to-day, in-person events still reign supreme in revenue generation for B2B sales teams.
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