3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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Why Is Programmatic TV Advertising So Confusing?

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

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M&A Report: Charlotte Russe, Merck and Kellogg In the News

In keeping with our mission to provide comprehensive advertising analysis, the MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development.

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B2B Native Advertising Takes Over Online Spend

See how native advertising in the B2B space has increased dramatically over the past 2 years.

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4 Types of B2B Advertising to Watch in 2019

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

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7 Best IAB Sales Executives and Sales Teams of the Year

Congratulate the 7 best IAB sales executives and sales teams of the year with MediaRadar!

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Top 3 Reasons Why Lead Scoring is So Important for Success in Ad Sales

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

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Reducing Air Bubbles in the Sales Pipeline

It’s a new year—and a fresh start for sales! How can you kill it this year and blow your goals out of the water?

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