• Advertising Trends
• TV Advertising

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

• Advertising Trends
• Digital Advertising
• Native Advertising
• TV Advertising

Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.

• Sales Tips

6 essential voicemail techniques to use to impress your prospect after the tone. Use these techniques to make sure you're leaving effective voicemails.

• Native Advertising

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

• Advertising Trends
• Mergers & Acquisitions

The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.

• RFP
• RFP Predictor

Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.

• Advertising Mergers and Acquisitions
• Mergers & Acquisitions

YieldStreet acquires Athena Art Finance Corp., E & J Gallo Winery acquires more wine brands and MTY Food Group, Inc. acquires Papa Murphy's.

• Advertising Trends
• Video Advertising

In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.

• Advertising Trends
• Mergers & Acquisitions

To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.