Integrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.Read
The Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.Read
6 Tips for Leaving Effective Voicemail Messages
Needless to say, communication is one of, if not the, most important skill any salesperson can possess. Nowadays, however, communication with prospective clients comes in many forms. It's important for ad sales reps not to overlook any one form of communication. Ad sales reps are now expected to do more than ever. The evolution of sales as related to human communication requires more diligence, time, and planning from reps. Selling is now about consistency - presenting the same message, the same value, across all mediums, at different points.Read
MediaRadar’s Programmatic Advertising Dictionary
In previous posts, we mentioned that a comprehensive understanding programmatic advertising can be difficult to attain.
One of the reasons for this difficulty is that programmatic utilizes a lexicon of terms seldom seen elsewhere.
It's vital for publishers to fully understand the benefits and process of programmatic, however.
Despite some brand safety concerns along the way, programmatic advertising still presents a more efficient way to buy and sell online ad space - and it will only continue to evolve.
In an effort to further breakdown the process and make it as digestible as possible, we have compiled a list of definitions to take with you moving forward - or perhaps back to our previous posts.
Knowing the specifics of each word can make the process in its entirety much easier to grasp.
20 Successful Native Advertising Examples and Ways to Spot Them
Here’s a list of the six most adopted identifiers of native advertising, along with 20 successful examples, so you can have an easier time spotting native ads.Read
“I Swear I’m Not a Stalker…”& Other Subject Lines That Get Your Emails Opened
Your prospect sits down at their computer and opens their inbox. They start scrolling and their eyes start to wander, only to cross paths with your unread email. At this point, the dice have rolled in your favor, and your email is now in their crosshairs.
This is where your hard work and creativity come into play. At that exact point, your prospect may not know you or your company. The only thing they have to reference, and the only thing they have to look at, is one line of text: your email subject line.
The overall goal is to make your subject line memorable and actionable. It should be something that first, stands out in your prospect's overloaded inbox, and second, drives them to take action - which in this case, would be to open the email and engage.
I've written many emails and have found that the most effective subject lines are the ones that show my personality, are specific, and present clear value to my prospect. In my time doing so, I've used many subject lines that consistently product high open rates.
Let's take a look at some of the email subject lines that have brought me repeated success, that you can use to get your sales emails opened, time and time again:
8 Easy Ways to Make Conferences Work For You
As an ad sales executive, conferences are a “no-brainer” way to meet prospects.
Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.