PACs and Super PACs: The Key to Election Advertising

Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.

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TikTok — Snapchat’s Biggest Advertiser — What’s the strategy

TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?

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US vs Canada Consumer Advertising Trends

The US and Canada have a lot in common when it comes to the economy, but their consumer advertising trends differ. Here is a breakdown of top spenders.

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What Does Political Advertising Look Like During an Election Year?

Election years give publishers the opportunity to bring in additional funds outside normal advertisers. How do politicians spend in an election year?

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The Power of Host Read Ads in Podcasts

While podcasts may be a relatively new medium of advertising, host-read advertisements certainly are not.

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The Super Bowl of Advertising: Who Keeps Coming Back?

The Super Bowl is less than a week away, which means if people aren’t talking about the 49ers or the Chiefs, they’re only talking about one thing: Super Bowl ads.

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Michael Bloomberg’s Election Advertising Strategy for 2020

See Michael Bloomberg's Election Advertising Strategy for 2020. See how much he has spent on TV and Digital - and how much he is planning to spend overall.

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Which Advertisers Are Buying Podcast Ads?

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

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Who is Still Advertising on TV?

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.

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