How Many Ad Dollars Are at Stake with Coronavirus?
While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.Read
Auto Industry – Trend Report Highlights
Over the last year, we have been keeping tabs on how auto companies have been changing their approaches to advertising. We have put together the latest research in a new trend report. Here, we share a preview of what the Auto Industry Trend Report has to offer.Read
PACs and Super PACs: The Key to Election Advertising
Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.Read
TikTok — Snapchat’s Biggest Advertiser — What’s the strategy
TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?Read
What Does Political Advertising Look Like During an Election Year?
Election years give publishers the opportunity to bring in additional funds outside normal advertisers. How do politicians spend in an election year?Read
The Super Bowl of Advertising: Who Keeps Coming Back?
The Super Bowl is less than a week away, which means if people aren’t talking about the 49ers or the Chiefs, they’re only talking about one thing: Super Bowl ads.Read