The Empire Strikes Back: Disney Bans Netflix Ads on Its TV Networks

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

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How Vice and Refinery29 Are Consolidating Digital Power

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

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Stay on Top of Q4: Upcoming RFPs

Q4 is almost upon us, meaning both publishers and advertisers are gearing up for what is often the highest advertising quarter of the year. One way to stay on top of Q4 is to get familiar with the upcoming RFPs.

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Back to School Advertising Down 20 Percent for 2019

Every year, back to school advertising takes over the retail advertising market — the campaigns make up over a third of retail advertising in July.

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NFL Opening Weekend: Big Spenders and Ratings

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

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Spotify and Hulu? How (and Why) OTT Partnerships Formed

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.

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Viacom/CBS Merger Makes Waves

The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.

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