Fitness Apps and Websites Remain Scarce Across OTT Channels

Fitness brands increase their advertising around New Years. But not across OTT. Who is an early adopter and what are spending trends?

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12 Days ‘til New Years: 3 Types of OTT Ads

Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.

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12 Days ‘Til New Years: 6 DTC Facebook Trailblazers

Which six brands are mastering the art of social commerce? Check out notable DTC advertisers on Facebook from 2020.

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12 Ads ‘til New Years: 9 Top OTT Buyers

2020 was the year of streaming. As a result, brands began to incorporate OTT in their media mixes. Here’s a snapshot of 9 notable spenders.

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12 Ads ‘til New Year: 12 New Advertisers in 2020

This year, we’re bringing in the end of the year with a series: 12 Days ‘til New Years. We’ll continue our tradition of highlighting the most notable brands and spending across ad tech platforms, consumer media, and B2B industries.

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How’s Snapchat Doing in 2020?

Snapchat is navigating 2020 well, resulting in increased engagement. How did changes impact top brands and advertising categories?

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Consumers love streaming: How much overlap is there between OTT and digital ad spend?

Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.

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How many advertisers are on OTT, but not TV?

As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?

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OTT for Consumer Advertising: A Panel Wrap-Up

Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.

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