DTC Beauty Brands Doing Well Amid Pandemic

Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.

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OTT is becoming more important in the media mix

The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?

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“Going” Back to School is Far from Normal: Its Impact on Advertising

Many students started virtual schooling this fall. This created a strange back-to-school season. How have the changes impacted retailer advertising?

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Consumer Industries Whose Advertising Went Dark During the Pandemic

Some industries are soaring this year, while others are experiencing major losses. Here we dive into those who've cut their ad spending as a result of this reality.

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Sports are back, but are the advertisers?

Sports are back—but they are far from normal. How are consumers responding and what does that mean for advertising?

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Which Consumer Industries are Bringing Their Advertising Back?

While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.

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The Facebook Boycott—Did Advertisers Move Their Dollars?

In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?

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How are consumer industries reacting to surging COVID-19 cases?

Consumer industries have had different responses to the rising number of COVID cases. Here are the industries most impacted.

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Checking in on Travel’s Turbulent Ride

With the recent surge in COVID cases, time spent traveling is dropping once again. Here we share how this turbulent ride is impacting travel advertising.

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