Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

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New Video Games are Here: Who’s Advertising?

August saw many new video game releases. Did top advertising brands line up with popular launches? 

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How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

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With the Push Towards Electric, Which Automakers Advertise Most?

Though advertising plummeted last year, EV advertising in 2021 has already surpassed spending from the first seven months of 2019. Who are the top spenders?

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How Does Robinhood’s Advertising Stack Up Against Other Investment Firms?

How is Robinhood advertising, and how does it compare to other investment firms?

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How are Vaccine Makers and Pharmacies Advertising?

Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?

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How are Sports Leagues Recovering from Last Year?

Sports are recouping their losses. While they try non-traditional methods, how are the “traditional” advertising trends faring?

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TikTok is Growing Up: How’s Retail Responding?

Retail advertisers are expected to spend a huge amount of money on TikTok via influencers or ad placements. How are they currently spending on digital advertising as a whole and other formats?

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Who are the Top Sponsors at the 2021 Olympic Games?

After a yearlong delay, the Tokyo Olympics are almost here. What are the spending patterns of sponsors in these unusual Olympic Games?

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