85% of American Kids Watch YouTube Videos: Advertisers Take Notice
Kids are now watching YouTube videos more than ever. As content quality continues to improve, how are advertisers spending on these channels?Read
How YouTube Policy Updates Have Impacted Ad Revenue
As Google has gone through several major policy changes over the last two years, its ad revenue has fluctuated. Check out this timeline.Read
Food Delivery Apps Keep Forking Over Ad Dollars
As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons.Read
Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?
The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.Read
How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?Read
How the Pandemic is Influencing Regional Advertising
Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?Read
Baby Boomers Retire Early: Financial Services Up their Ad Spend
While there is a “Great Resignation” happening across all working age groups, Baby Boomers are leaping into early retirement—ready or not. And financial planners have found themselves in demand.Read