Spotify and Hulu? How (and Why) OTT Partnerships Formed

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.

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Viacom/CBS Merger Makes Waves

The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.

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What the DirecTV-CBS Contract Dispute Means for Advertisers

Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.

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Top DTC Brand Ad Spend in 2018-2019

Direct to consumer brands may no longer be new, but their sustained growth is not in question either. DTC brands continue to both bring in more revenue and spend more on advertising across channels.

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Instagram’s New Ad Format: What You Need to Know

Instagram hopes to show ads to users as naturally as possible, reflecting user habits, preferences and interests.

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5 Favorite Commercials in 2019 So Far

Our top 5 standout television commercials of 2019 so far, and why we love them.

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