Professional Sports are on Hold: Now What?

Professional sports are suspended due to coronavirus, leaving a void of content for sports broadcasters. While we don't know how everything will unfold, we can look at past advertising numbers to get a sense of the impact.

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How Many Ad Dollars Are at Stake with Coronavirus?

While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.

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Travel Industry Starts to React to Coronavirus

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

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Are Traditional TV Ads Really Getting Shorter?

MediaRadar now highlights yet another way the fast-paced world of digital marketing has impacted traditional ads: TV commercials are getting shorter.

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Auto Industry – Trend Report Highlights

Over the last year, we have been keeping tabs on how auto companies have been changing their approaches to advertising. We have put together the latest research in a new trend report. Here, we share a preview of what the Auto Industry Trend Report has to offer.

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PACs and Super PACs: The Key to Election Advertising

Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.

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TikTok — Snapchat’s Biggest Advertiser — What’s the strategy

TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?

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US vs Canada Consumer Advertising Trends

The US and Canada have a lot in common when it comes to the economy, but their consumer advertising trends differ. Here is a breakdown of top spenders.

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What Does Political Advertising Look Like During an Election Year?

Election years give publishers the opportunity to bring in additional funds outside normal advertisers. How do politicians spend in an election year?

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