• Streaming Services

The streaming wars intensified this year. How will ad-supported streaming services fit into all of this?

• OTT

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

• Audio Advertising
• Consumer Media
• Podcast Advertising

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

While podcasts may be a relatively new medium of advertising, host-read advertisements certainly are not.

• Advertising Trends
• TV Advertising
• TV Trends

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

• Consumer Advertising
• TV Advertising

Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.

• youtube

Kids are now watching YouTube videos more than ever. As content quality continues to improve, how are advertisers spending on these channels?

• youtube

As Google has gone through several major policy changes over the last two years, its ad revenue has fluctuated. Check out this timeline.

• Consumer Advertising

As people return to the in-person experience of restaurant dining, you might expect mobile ordering to have tapered off. But food delivery apps like GrubHub, UberEats and DoorDash haven’t seen a slowdown in orders—even as they continue to make headlines for the wrong reasons.