Spotify and Hulu? How (and Why) OTT Partnerships Formed
The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.Read
Premium Podcasts: Will the Subscription Model Work?
The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?Read
YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King
With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.Read
What the DirecTV-CBS Contract Dispute Means for Advertisers
Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.Read