HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?

HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?

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Hulu Snapshot: Latest Insights

Hulu is succeeding in the messy, crowded AVOD world and has much to teach. Which advertisers are buying from Hulu that could mean opportunity for you?

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Facebook vs Print: How do Their Advertisers Compare?

Facebook is incredibly successful at selling ads, but how does it compare to one of the most traditional forms of advertising-print?

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Facebook vs OTT: How do Their Advertisers Compare?

Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.

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Facebook vs Snapchat: How do Their Advertisers Compare?

Facebook and Snapchat attract different users. And it shows in the advertising trends. Which advertisers are spending big on Snap?

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Facebook vs TV: How do their advertisers compare?

Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?

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Facebook Revenue Surges: How Super Niche Brand Advertising Adds Up

Facebook advertising keeps climbing. What’s driving Facebook’s growth and what changes do we expect to see later this year?

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How Does Hulu Compare to Fox?

Fox expects ad revenue to soar in the upcoming years. Why is it betting big on Tubi and how do its advertisers compare to Hulu?

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How Do Disney’s Hulu and ABC Compare?

Hulu is positioned to quickly surpass ABC in advertising revenue. How does Disney use the two separate entities for advertising?

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