The NFL is Making a Comeback
The NFL's regular season is underway. Fans are excited to watch games at home and fill the stands. Revenue is rebounding.
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How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?
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Top Consumer Brands to Watch in Q4
Which young consumer facing startups will likely increase their ad spend this quarter? These might be the opportunities for you.
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How the Pandemic is Influencing Regional Advertising
Public health policy has varied across state lines during the pandemic. How has this has affected ad buying across regions and categories?
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Baby Boomers Retire Early: Financial Services Up their Ad Spend
While there is a “Great Resignation” happening across all working age groups, Baby Boomers are leaping into early retirement—ready or not. And financial planners have found themselves in demand.
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New Gig Company Laws, New Spending
Gig companies were given the go-ahead to collect signatures for a new proposition in MA. Will companies spend as much as they did in CA?
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Amusement Parks Seek Full Reopening: Does Delta Have Other Plans?
Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?
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Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?
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New Video Games are Here: Who’s Advertising?
August saw many new video game releases. Did top advertising brands line up with popular launches?
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